Made by girl riders for girl riders

About the Brand

We are a female-rider founded small business who love adventure and the outdoors! Our outerwear and apparel combines innovation, comfort and style! It is our mission to encourage women all across the world to feel empowered, inspired and to show their GRIT.

Our Mission

We are inclusive female technical outerwear and lifestyle brand. It is our mission to empower women to feel confident, comfortable, and courageous. Our purpose is to give women what they have been desperately waiting for, gear that inspires you to embrace who you are. Whatever your next arena is, it is our goal to support and empower the adventure.

About the Founder

My name is Mikayla Balfour, and I am the founder and CEO of Grit Snow. I started this business because I wanted to create a solution for the countless problems I encountered when doing the sport I love most (snowboarding). Often, products for girls are made for looks rather than for functionality. As a female rider, I know firsthand that we need performance gear that empowers us. Therefore, my goal is to create more than just a cute Instagram outfit, I want to provide technical outwear that fits!